Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
These are indeed challenging times for everyone. And as a luxury real estate agent, you need to stay motivated and resilient. One way to accomplish that is by working on your mindset. Here are five ways you can positively alter and control your mindset.
I once saw a license plate on a car spelt, “IHT2WRK” (read as “I hate to work”). This led me to think about the work-related tasks that I delayed or avoided.
Over the past few weeks, I’ve examined the various ways you can fulfill your brand’s promise. From a Louis Vuitton salesperson using white gloves to my high school English teacher’s invaluable lesson, I hope these insights will help you elevate your luxury real estate branding.
Last week, using my car as an example, I discussed the ramifications of your brand failing to meet its promise. This week, I want to share with you an important luxury real estate branding lesson I learned from my high school English teacher, Mr. Fales. (What a name for a teacher!) This lesson elevated […]
Last week, we discussed how to develop the right image for your luxury brand. This week, I’m going to share a story that will help you understand how to fulfill your brand’s promise.
Last week, we explored how Louis Vuitton white gloves exemplified “the promise of branding.” This week, I will discuss how to specifically go about conveying and fulfilling your luxury brand’s promise.