Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Last week, Victoria Kennedy and I discussed your Luxury Real Estate social media strategy for these challenging times. This week, we will examine the importance of emphasizing how, despite these uncertain times, the economy can actually work to the advantage of your buyers.
Last week, Victoria Kennedy and I discussed the two paths agents could take during these difficult times. This week, we’ll be exploring the kind of marketing agents should be implementing and executing right now.
Over the next coming weeks, I will be sharing with you highlights from a recent interview with Victoria Kennedy, CEO of Atlas Real Estate. We will be discussing strategies for how realtors can thrive during these difficult times.
Over the past few weeks, I’ve been sharing with you ideas—as you spend more time at home than ever before—on how you can create, enhance, and hold on to my ‘tree house feeling’. From doing your part, remembering unconditional love, not bringing the problems of the day inside your house, respecting the oasis, to […]