Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Process is the Key to Luxury

Posted by on Apr 5, 2021 | No Comments
Process is the Key to Luxury

 If you want to be more efficient, productive, and increase your success rate when it comes to listing presentations, you have to create checklists. In particular, you have to create two checklists: one for pre-listing and one for listing. 

2 Questions to Pre-Qualifying Sellers

Posted by on Mar 29, 2021 | 2 Comments
2 Questions to Pre-Qualifying Sellers

 I want to share with you a story that illustrates the importance of pre-qualifying your sellers.

The Laws of the Sea and Your Goals

Posted by on Mar 22, 2021 | No Comments
The Laws of the Sea and Your Goals

 Setting goals is very much like boating. And if you want to be successful in luxury real estate, you have to carefully and strategically map out how you are going to accomplish your goals—just like how you would carefully chart where you are going when travelling by sea.

Do You Have a “30-Second Commercial”?

Posted by on Mar 15, 2021 | No Comments
Do You Have a “30-Second Commercial”?

 In luxury real estate, it’s vital that you develop a “30-second commercial”—a captivating and strategic introduction when you meet someone virtually or in person when it’s safe again. 

Avoid These SOI Mistakes

Posted by on Mar 8, 2021 | No Comments
Avoid These SOI Mistakes

 There are a number of mistakes that luxury agents make when it comes to the management of their sphere of influence. Consequently, those mistakes lead to less referrals, business, and success. Here are some of those common mistakes. 

One That Leads to More Referrals

Posted by on Mar 1, 2021 | No Comments
One That Leads to More Referrals

 A number of luxury agents delay or simply don’t reach out to their sphere of influence. Why? They just don’t know what to say. To help you generate more referrals and further increase your value, I would like to share with you dialog examples that you can use when reaching out to your luxury […]

Load More