Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
If you want to be more efficient, productive, and increase your success rate when it comes to listing presentations, you have to create checklists. In particular, you have to create two checklists: one for pre-listing and one for listing.
Setting goals is very much like boating. And if you want to be successful in luxury real estate, you have to carefully and strategically map out how you are going to accomplish your goals—just like how you would carefully chart where you are going when travelling by sea.
In luxury real estate, it’s vital that you develop a “30-second commercial”—a captivating and strategic introduction when you meet someone virtually or in person when it’s safe again.
There are a number of mistakes that luxury agents make when it comes to the management of their sphere of influence. Consequently, those mistakes lead to less referrals, business, and success. Here are some of those common mistakes.
A number of luxury agents delay or simply don’t reach out to their sphere of influence. Why? They just don’t know what to say. To help you generate more referrals and further increase your value, I would like to share with you dialog examples that you can use when reaching out to your luxury […]