Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
“To ask the right question is harder than to answer it.” – Georg Cantor We often get so wrapped up in ourselves – our businesses, our successes, our goals – that we overlook or don’t pay the required attention to our clients. This is a big mistake.
“It’s not that they can’t see the solution. They can’t see the problem.” – G.K. Chesterton For me, a profound question surfaced last summer when I decided to sign up for a bike ride to raise money for a charity in Cape Cod.
Life is not a dress rehearsal. You get one life, are you making it count? It’s human nature: we constantly dream and imagine a better future, outcome, or result. However, there is a danger to that.
If you start with 10 seconds of courage, you can overcome any “oulda.” There are three “ouldas” that are detrimental to your luxury real estate business success. They are: Woulda, shoulda and coulda.
There is an opportunity in every problem. That’s an invaluable luxury real estate lesson I wish I learned when I first started.
I would like to share with you an invaluable lesson I learned in high school that helped my luxury real estate business. In particular, I learned this important lesson from my woodworking teacher.