Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

How To Keep Your Listings

Posted by on Aug 3, 2020 | No Comments
How To Keep Your Listings

Last week, we talked about communicating with sellers. Sell listings through communication. There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market for long periods. I have heard from a seller who has had their eight-figure property […]

Two Things To Do When Communicating With Sellers

Posted by on Jul 27, 2020 | No Comments
Two Things To Do When Communicating With Sellers

Last time, we talked about what to say when there’s nothing to say. The key to keeping the listing for as long as it takes to get the property sold is by planned and intentional communication. How are you communicating with your sellers? There are 52 weeks in a year. For me, that means I […]

What to Say When There’s Nothing To Say

Posted by on Jul 20, 2020 | No Comments
What to Say When There’s Nothing To Say

Last time we talked about communicating with your sellers. Here’s what I do when there’s nothing to say to my sellers: Send content. Each week, I look for news articles about events occurring in the marketplace that I then share with my sellers. Don’t send news about a bad market to a seller. Frame it […]

Communicating With Your Sellers

Posted by on Jul 13, 2020 | No Comments
Communicating With Your Sellers

No matter how well you communicate with your sellers, sometimes a listing just drags in the market. Maybe your sellers are not realistic with the price. Maybe the market is slow where you are.

Three Things To Know When Setting Goals

Posted by on Jul 6, 2020 | No Comments
Three Things To Know When Setting Goals

Goals are an important part of success. Yet, too often we don’t include them as part of our professional realtor growth or business marketing plan, or we fall short of the goal we set for ourselves. What is holding us back? Understanding the power of goals

Why You Should Go On the Offence

Posted by on Jun 29, 2020 | No Comments
Why You Should Go On the Offence

 Last week, Victoria Kennedy and I discussed the importance of creating resources. This week, we will talk about why it’s important to go on the offence.

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