Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
I recently biked to work and I thought about the parallels between biking and real estate. Specifically, I thought about the competitors in the Tour de France and how they constantly have to be strategic when it comes to their pedaling intensity. This prompted me to ask myself this question as I rode my bike: […]
Over the past several weeks, I’ve been sharing a conversation I had with Jere Metcalf. We discussed luxury markets, negotiating strategies, competing with veteran agents, starting your own real estate company, and getting your first luxury listing.
Do you feel like you’re not thriving as fast as you would like in the luxury real estate market? Or that you’re up against some solidly established luxury realtors and don’t think you have the skills or know-how to compete? On October 9th, in collaboration with Northeast Florida Association of Realtors, learn from my over […]
This week, I will be underscoring the importance of creating a sense of urgency and competition in Luxury Real Estate. And I want to share a story that particularly illustrates this.
When I first started out in luxury real estate over 45 years ago, I learned a lot of things by trial and error. It takes a lot longer to get to where you want to go when you don’t have a set of instructions on how to get there.
In last week’s newsletter, Jere Metcalf and I discussed the negotiating strategies I learned from a Harvard instructor. This week, I want to emphasize the importance of detaching from the outcome in Luxury Real Estate.